Middle East Fuji signs up for SIAL Middle East

Posted under Catering News ME, News, Suppliers.
by Patrick Ryan | Published 1 month ago

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Middle East Fuji (MEF) will be one of the key companies taking part in SIAL Middle East this week from December 12-14 in ADNEC, Abu Dhabi.

Ryusaku Hayashi - Managing Director, Middle East Fuji

Ryusaku Hayashi – managing director, Middle East Fuji

MEF will be promoting Japanese kobe beef at the trade show which will see international industry professionals and exhibitors involved in buying and selling food products, services and equipment.

Ryusaku Hayashi – managing director, Middle East Fuji LLC said: “As we continue to strengthen and grow awareness of our highest genuine quality Japanese beef Kobe, leading sector events such as SIAL are essential platforms for us to interact with our peers, potential partners and customers, as well as further reinforce our brand on a local and regional level.

“We aim to connect with high end restaurants, hotel executive chefs as well as government partners and the FMCG network in the region.”

Kobe Beef is real Wagu (Japanese cows) beef made under Japanese law, and is currently the highest quality halal meat distributed by Middle East Fuji LLC in the UAE.

The average sales price of prime cuts is AED 1700 per kilogram.The meat is a delicacy renowned for its flavor, tenderness, and fatty, well-marbled texture. Kobe beef can be prepared as steak, sukiyaki, shabu shabu, sashimi, and teppanyaki which make it one of the best top brands.

“Wagyu” or Japanese cows are divided into four breeds – Japanese Black, Japanese Brown, Japanese Poll, and Japanese Shorthorn. Tajima-gyu cows from which Kobe beef comes from belong to the Japanese Black breed. From 7000 Tajima-gyu cattle only about 5000 of these cattle are certified as Kobe beef.


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