Barilla launches Mulino Bianco range in Middle East

Posted under Catering News ME, F&B, News.
by Crystal Chesters | Published 11 months ago

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Italian pasta brand, Barilla, has announced the launch of its bakery products, Mulino Bianco in the Middle East.

Mulino Bianco breadsticks

The range includes savoury snacks such as tomato and oregano sfilati and olive sfilati (breadsticks), oven-baked crackers and sfoglie (puff pastries) with olives or tomato and oregano.

Sweet bakery items include pastries and Italian cookie varieties such as Cuoricini, chocolate heart-shaped cookies; Pan di Stelle cocoa cookies with iced sugar stars; and Ringo, vanilla crème sandwich cookies.

Loay Elkhouly, managing director, Barilla – MEA, commented: “Our bakery range is a testament of our expertise beyond pasta meals. We are excited to not only be introducing the new Mulino Bianco products to the region, but even more excited to be bringing along the Italian culture that is associated with it.

“The bakery products have been launched previously in the US, Europe, and Asia and have been very successful among their markets. We are looking forward to seeing the products become a success in this region as well.”

Mulino Bianco prides itself in its use of wholesome and natural ingredients for its bakery products.

The wheat for the flour is supervised during the growing and milling processes while the eggs are selected only from cage-free farms. The cocoa is approved by the Cocoa World Foundation.

The bakery products are free of palm oil, artificial colours, preservatives, and hydrogenated fats and use fresh milk from Italy and powdered milk from other milk producing European countries.

Barilla was established in a bakery shop in 1877 in Parma, Italy and later became a global pasta brand.

Mulino Bianco was introduced in 1975 and its products are consumed in 78% of Italian homes as snacks.


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