The launch of the first ever food truck carnival called the “Round Up” market, will take place at Zabeel park on 6th November and at Creek park on Saturday 7th November.
The company leading the food truck revolution in the UAE is ROUNDUP, a subsidiary of Dubai based 54⁰ East.
Following several successful appearances, at events like Games ME 15 and Dubai Music Week, Roundup has launched Roundup Market, the first food truck marketplace in Dubai, operational from November 6th 2015.
Roundup Market will be a complete food truck park with food, music and entertainment for all age groups. It will come alive in Dubai at the iconic locations of Zaabeel Palace and Dubai Creek on Fridays 9 am – 9pm and Saturdays 3 pm – 11 pm respectively.
The market has been planned over a massive area of more than 20,000 sq.ft. and is expected to garner a footfall of more than 40,000 people in its first edition. Along with food trucks, there are plenty of entertainment options planned like children play area, TV screens, flea market shops, etc.
Inderjeet Bubber, general manager – Operations at 54⁰ east, said: “Roundup is the first and only quality service provider with end to end approvals in the middle east and as a result, we have been greeted with an overwhelming demand for food trucks from UAE and abroad. We take utmost care in providing a quality platform for food truck entrepreneurs and end consumers alike.”
Starting its operations in August 2015, Roundup has successfully handed over 12 trucks and plans to expand its fleet to 100 by end of 2015, and to eventually expand business across the Middle East with a goal of 1500 trucks.
The Food Trucks confirmed for participation in Roundup Market till date are DESERT CHILL (desertchill.ae), EL GRECO (elgrecoarabia.com), PRET TO GO (prettogo.com) and BURGER FUEL (burgerfuel.com).