Freedom Pizza, a UAE-based organic pizza food concept, has announced its plans to participate in the International Franchise Exhibition in Abu Dhabi, from 16-17 October, this year.
The brand’s leadership team are set to meet with potential franchisees at the event to expand its national footprint under the Freedom is Going Places Franchise Programme, which is aimed at exploring regional and international partnership opportunities.
Freedom Pizza currently has 11 corporate-owned stores across the UAE and its experienced senior and comprehensive corporate support team at its international headquarters in Dubai, the company has recently signed three new franchise deals and is on track to franchise the remaining seven UAE locations by year-end. Freedom is also in discussions with potential partners in other GCC countries as well as internationally.
Freedom Pizza uses a business model that hacks the $135b global pizza industry’s small foot print, disciplined operations, limited menu, efficient unit cost, and is tech-enabled and scalable. Add food that helps instead of harms, a cool and engaging brand and a company that cares about its employees, customers, and communities and is thoughtful in action,
Ian Ohan, Freedom Pizza founder & CEO comments, “By choosing this model, we entered into a hyper disciplined world of an eight to ten minute delivery area and an operational promise that if you order from us, you can plan the next 30 minutes of your life. We do not require prime locations – it’s all about access and easy in and out for delivery drivers.”
With an average delivery store unit sales of $1.2m per year, the expert delivery and food technology company leverages its fleet of 200 professional delivery drivers and online ordering platform to deliver its healthy menu in 23 minutes.
Chris Daniels, Freedom Pizza chief operating officer and 25-year pizza delivery industry veteran said, “Over 55% of our orders are generated from our proprietary online ordering and all orders are delivered by our team of 200 professional delivery drivers. We do not pay the third-party delivery fees that are crippling our competitors.”
Ohan says “It’s time to grow and share our success with energetic, hard working and likeminded franchise partners. During the International Franchise Exhibition in Abu Dhabi, we will meet with different stakeholders to outline partnership opportunities in the UAE and the region. Our team possess over 35 years of experience as an international franchisees, operators and franchisors, With this experience, we want to drive the Freedom Pizza franchising programme further.”