Fresh off the heels of their collaboration with Folly by Nick and Scott, Hellmann’s Arabia re-launched the Hellmann’s X The Best campaign with Raju Omlet last week.
Hellman’s is set to launch their range of products in the GCC in May 2018, with a few already available in the food service sector.
To celebrate the launch of the brand in the region, Hellmann’s has introduced Hellmann’s X The Best – an initiative in which Hellmann’s will team up with prominent restaurants in Dubai to make the best burgers in the city.
The second restaurant that Hellmann’s collaborated with is the Indian eatery known for its 100% eggetarian menu, Raju Omlet. For this collaboration, Raju Omlet flew in celebrity Chef Kulbeer from India to curate the Hellmann’s X Raju Omlet burger which is a limited edition Indian style full size burger built with their in-house egg and cheesy patty, topped with mix lettuce, caramelized onions and a blend of Hellmann’s real mayo and Raju’s special chili chutney, served with masala potatoes on the side. In addition to the classic egg burger, Chef Kulbeer has also come up with a special chicken and mutton burger.