Fitzroy is a unique fusion of French & British bistro experience that brings the best of both worlds to the table. Located in The Pointe, Palm Jumeirah, this European bistro is the destination for refined platters and traditional beers and wines complimented by breathtaking sea views.
Creneau International came up with a concept that plays with this fusion and the contrasting characteristics, styles, materials and experiences that are born from the two cultures and portrays the cultural fusion in an indirect sense.
The concept of Fitzroy revolves around two core principals. Offering a refined dining experience that is born from the French culture, the creators added theatrical hand gestures in the branding, also seen during the food preparation through the open kitchen as well as with the live food entertainment at the table – it is all about the experience. The British influence came from their culture, the need for a sense of community. The seating arrangements and layout of the space are focused on human interaction and bringing people together.
Fitzroy embarks the green environment and its European characters create a refreshing and relaxed environment for all guests along with stunning views which makes the experience even more enjoyable.
The menu is a mix of contemporary French-inspired dishes along with key British classics such as the fish and chips. The French fromage sharing platters and traditional wines are key offers of Fitzroy that gather friends and families together. The lounge area in the corner of the bistro has a casual arrangement to watch the English premiers league and other sports viewings. The island bar near the open kitchen is designed to get guests involved in the action of drinks preparations and to create an additional interactive handling experience with the guest.