Aloft City Centre Deira set to revolutionalise hospitality in Dubai

Posted under Hotel News ME, News.
by Mahak Mannan | Published 2 weeks ago

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This is the first hotel in the region to offer one-of-a-kind movie-themed suites and a licensed outdoor cinema. 

Aloft City Centre Deira

Aloft City Centre Deira

Majid Al Futtaim and Marriott International have announced the opening of Aloft City Centre Deira, the company’s design-led Aloft brand’s third property in Dubai.

Owned and developed by Majid Al Futtaim, Aloft City Centre Deira is situated in the cultural heart of Dubai and is the first hotel in the region to offer movie-themed suites, alongside a VOX Cinemas’ outdoor screen and the Aloft brand’s signature programming.

Jalil Mekouar, chief executive officer of Hotels at Majid Al Futtaim Properties said: “I’m delighted to announce the opening of the Aloft City Centre Deira, which is our 13th hotel in the region. This is a milestone moment for Majid Al Futtaim as we integrate our VOX Cinemas brand into one of our hotels for the first time. This concept will provide a completely new offering within Dubai’s hospitality sector and will see us create even more authentic and personalised experiences that will delight guests in our home market.

“Aloft City Centre Deira is testament to our unique integrated destination offering, that brings together our award-winning hospitality, shopping, leisure and entertainment lifestyle excellences to create memorable experiences for our guests.”

“Aloft continues to redefine the traditional hotel experience in the region and we are delighted to introduce the brand’s newest addition in the cultural heart of Dubai,” said Alex Kyriakidis, president and managing director, Middle East and Africa, Marriott International.

“Aloft City Centre Deira brings a new experience to Deira by delivering an urban-inspired gathering place for tech-savvy Next Gen travelers and local residents.”

Directly connected to City Centre Deira, Aloft features 304 loft-inspired rooms and suites including four cinema-themed suites where movie lovers will be instantly transported to the magical world of films. Suite themes include Bollywood, Hollywood, Agent House and a specially created Dubai superhero suite.

The rooms also feature a luxurious mix of the brand’s signature offerings, such as an ultra-comfortable plush bed, a walk-in shower, custom amenities by Bliss Spa, 49-inch LED TVs with Chromecast and SPG Keyless, the industry’s first mobile check-in system where guests can utilize their mobile phones as room keys.

Aloft City Centre Deira brings six innovative and fresh dining concepts as well as social spaces to the neighborhood, such as Han Shi Fu – a modern Chinese and Asian fusion gastropub and restaurant. Other offerings include The Canteen, which serves up bowl meals for everyone and a licensed VOX Cinemas’ OUTDOOR movie-watching experience where guests can enjoy movies in ultimate luxury and comfort along with their choice of food and beverage.

The hotel will also feature the Aloft brand’s signature outlets, including W XYZ Bar & Lounge with a resident DJ and shisha on the terrace; Re:fuel by Aloft, the brand’s signature 24/7 grab and go venue and the Re:mix Lounge.

Business will boom in one of the five Tactic Rooms, equipped with the best technology such as smart boards that sync notes directly onto your phone, and spacious seating which extends to a breakout area.

Guests can also go casual at the Backyard, the hotel’s outdoor event space, for business and social gatherings.

“We are excited to open our doors in such a renowned area of Dubai. Aloft City Centre Deira will bring a fresh and innovative feel and a very distinct hospitality experience to the neighborhood,” said Sammy Gani, general manager, Aloft City Centre Deira.

“With this being the first hotel to offer movie themed suites, along with an outdoor licensed cinema in partnership with VOX Cinemas and the Aloft brand’s signature music programming, we’re looking forward to bring a fresh new vibe to this side of Dubai.”









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