Ernest Azzam, regional business manager, Large Format Printing, HP, Middle East, Mediterranean & Africa on customising experiences through design.
“We are showcasing different applications that designers and hotels can use for anything that has to do with décor but printed. They can be customised according to the room and design to making the room look different and comfortable for the customer,” Azzam says.
“The variants that this s available in are many, if we start just with wallpaper alone, there is regular paper, different texture, and a leather feel on the wallpaper itself. We also have a magnetic wallpaper that you can remove and change at any given time.”
“There are also canvas’ for artwork that can be used in rooms for decoration and a synthetic leather which can be used for furniture, window blinds, lampshades, really anything that a designer would like to personalise within the space,” he explained.
“Some hotels are trying to incorporate different designs for different room now. They want to make this differentiation to customise the experience for their guests and this is possible due to technologies like ours.
“The decoration business is very exciting. We recently also launched latex ink technology and a flat-bed printer. Users can now print directly on a piece of wood or metal and use it for decoration,” he added.