There was a glimpse into the future use of technology at the Hotel Technology Next Generation (HTNG) Conference 2017 in Dubai on Wednesday, 25 January.
Hotel News ME caught up with CEO Michael Blake at the event in Dubai’s Ritz Carlton Hotel.
“It’s very important to get together in one space because we need to integrate,” he said.
“We are all working for a common cause which is to make to the guest experience better.”
Blake said that most delegates were asking about the ability to innovate quickly in the age of digitisation.
He added that the challenge was to find a way to stop the industry from thinking in a linear fashion but that it couldn’t be solved by any one person, it needed the whole community to come together to find a way.
One hurdle, Blake pointed out, was that all agencies are able to spend a great deal of time and resources collating data on guests but no one has been able to figure out how to implement the data effectively.
He described the experience as a one-way relationship.