Rove Trade Centre opens in Dubai

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by Patrick Ryan | Published 1 year ago

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Rove Hotels has opened its fourth property in Dubai.

Rove Trade CentreThe 270-room Rove Trade Centre is situated beside the Dubai World Trade Centre (DWTC).

Olivier Harnisch, chief executive officer of Emaar Hospitality Group, said: “Rove Hotels addresses a very clear industry requirement: the need to offer contemporary lifestyle hospitality experiences for value conscious business and leisure travelers visiting the city. We will continue to develop hotels in central locations, assure hyper-connectivity and mobility through Metro and public transport, and deliver lifestyle amenities that are relevant to our guests.

“Rove Trade Centre, like all other operating Rove Hotels, also brings a unique positioning to the market. Dubai’s MICE sector is reporting robust growth, and with the preparations of Expo 2020 gaining momentum, the city is welcoming business professionals who are discerning yet value conscious.”

Six more Rove Hotels are being developed by 2020. This will take the total number of rooms under Rove Hotels, developed as a joint venture between Emaar Properties and Meraas Holding, a Dubai-based holding company, to over 3,700 by 2020.

The other three  hotels under the brand are Rove Downtown, Rove Healthcare City and Rove City Centre. Other properties will be located in Dubai Marina, Satwa and nearby to Dubai Parks and Resorts.

Harnisch added: “Rove Trade Centre is uniquely positioned for welcoming MICE visitors as well as business guests and leisure travellers offering them the distinct Rove experience, complemented by its central location and tech-driven environment.”


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