Al Rawdah Poultry’s head of food service Paul Farhat speaks to Catering News Middle East about why the company has joined the Big F&B Forum…
Why have you chosen to support BNC Publishing’s Big F&B Forum?
We find this sponsorship a valuable return on investment for our business as it is a great platform for us to broaden our competitive edge by making Al Rawdah Food Service image resonate with our target market. It is also important for us to improve our credibility by supporting events that our target market finds attractive while leveraging the already strong brand awareness Al Rawdah is enjoying in the retail sector.
Moreover, since supporting similar events is nowadays considered one of the most effective tools of marketing that transcends cultural & language barriers, hence our focus to make this a success and further emphasize the importance of local fresh produce as an inevitable alternative as far as chefs are concerned.
What are your company’s plans for the next 12 months?
We are constantly taking initiatives to maintain our brand promise & level of service our customers expect from us. This is an on-going part of every plan we devise and that includes expanding and further streamlining our operation at the new Liwa farm, as well as optimizing our product portfolio to fit the growing demand and refined taste of our customers. With that in mind, we also know how important our people are, and for that reason, we are also optimizing our KPIs to create a clear career path & strengthen performance.