The Langham Downtown Dubai targets Far East market

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by Patrick Ryan | Published 10 months ago

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The arrival of the first The Langham hotel in the Middle East will help Dubai establish greater links to the Far East – particularly the growing Chinese market.

Exterior HeroThat is according to Mohammed Hmeid, general manager of sales and marketing at Omniyat.

“We knew that bringing The Langham brand to Dubai would be first and foremost a game changer in terms of absolute quality and heritage. What is fascinating is the impact the brand has in China and the Far East – the esteem in which it is held is incredible,” he said.
“It will give not only The Langham Downtown Dubai a greater presence internationally but also the whole of Dubai and the regional hospitality and lifestyle market.”
The Langham Downtown Dubai and The Langham Place Residences will be situated in the heart of the Marasi development on the banks of Dubai Canal, with stunning views of the new marina on one side and the Burj Khalifa on the other.
It will be a 167-room hotel with 239 fully-serviced five-star residences, ranging from one, two and three bedroom suites to duplex penthouses. It is expected to finish late in the third quarter of 2020.
Hmeid added: “In the GCC markets – such as Kuwait and Saudi Arabia – there is the recognition of The Langham from regular visitors to London and so again you have the brand name truly meaning something special to people.
“The tradition of afternoon tea at The Langham is one that has been experienced by generations of GCC nationals when they have visited London and it is the little touch points such as that which make the narrative of The Langham coming to Dubai so strong.”


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