Rove Hotels has announced its first expansion into Saudi Arabia with the launch of the Rove King Abdullah Economic City.
The 240-room Rove King Abdullah Economic City is the first hotel under the contemporary midscale lifestyle hotel brand outside the UAE.
Olivier Harnisch, chief executive officer of Emaar Hospitality Group, said: “Rove King Abdullah Economic City brings the innovative concept of contemporary midscale hospitality experiences to the Kingdom.
“Its location in KAEC, one of the fastest growing business and leisure hubs, will make it a preferred choice not only for the young and trendy but also to travellers from around the world seeking value hospitality in a premier setting. The expansion complements the goals of the Saudi Vision 2030 to drive economic diversification with tourism development as a strategic growth area.”
The other Rove hotels – Rove Downtown, Rove City Centre, Rove Healthcare City and Rove Trade Centre – have proven popular among Saudi visitors to Dubai.
Paul Bridger, corporate director of operations, Rove Hotels, said: “With five star hotels accounting for the majority of hotel rooms, the need for high quality midscale hotels is significant in the Kingdom. Rove Hotels is addressing the industry ‘white space’ through a new hotel concept that not only helps address the gap in midscale hotel rooms but also creates vibrant social spaces for the young tech-savvy Saudis.
“The philosophy of Rove Hotels is to deliver culturally inspiring and fuss-free service in central locations. Bay La Sun in KAEC is an ideal destination for the first Rove hotel in Saudi Arabia.”