Italian fruit and vegetable firm Solarelli will be present at WOP Dubai 2017.
Solarelli is part of the Apofruit Group and will be a key presence at the event which is taking place at DWTC from 5-7 December.
“This year we will be hosting a press and trade conference on the wide range of fresh produce we offer at our booth during the WOP Dubai event. The major players in the UAE fruit and vegetable sectors, including importers and distributors, will be updated on various varieties, selection and availability, quality and control, logistics and supply,” said Apofruit export salesman Renzo Balestri.
“The reason why Apofruit targets the UAE market is because the European and Italian markets are mostly saturated. The decision to export to the UAE is due first to the high income of the population, and therefore to greater spending capacity in the Gulf countries, but also to the fact that, in recent years, logistics have greatly improved.”
Balestri added that the main fresh goods offered are: baby watermelons and melons, strawberries, peaches, nectarines, apricots, plums, cherries, kiwis, pears and persimmons, seedless grapes, oranges, apples, tomatoes, carrots among others.
“We started with some sea shipments to the Gulf region a few years ago, and now we ship 365 days a year, both by sea and by air. In the UAE, we are present in Carrefour. Other countries we export to include China, Taiwan, Malaysia, India, South Korea, UAE, Saudi Arabia and North Africa,” he said.
“We also export to North America and South America but with significantly lower numbers. Our products differ from the others in terms of the brand, which is a guarantee of quality, and the origin, Italian.”