The Noodle House, an Asian food concept by JRG Dubai, has announced plans to open four new restaurants at Jumeirah Beach Residence (JBR) in August 2019, Nakheel Mall on The Palm Jumeirah in September 2019 and the upcoming Dubai Hills Mall in February 2020.
In the fourth quarter of 2020, The Noodle House will enter the UAE capital with a new restaurant at Reem Mall on Reem Island in Abu Dhabi.
With all new outlets servicing dine-in, delivery and take-away customers, the pipeline restaurants will mimic the uplifted brand, décor and menus first introduced to diners at the re-opening of its flagship Souk Madinat Jumeirah restaurant 18 months ago.
“The Noodle House has become a true staple in Dubai’s growing food scene and remains eternally popular with both dine-in guests and those who prefer our Asian soul food menu at home,” says Stefan Borchardt, brand chef of The Noodle House.
“The opening of four new outlets in JBR, Nakheel Mall, Dubai Hills Mall and Reem Mall elevates The Noodle House as a doorstep dining destination for an even greater number of UAE residents and tourists staying in popular spots across the country. The brand expansion is in-line with our vision for local branches of The Noodle House to cater for diners across the UAE in coming years,” he adds.
Opening this August, the 90-cover JBR branch of The Noodle House will sit right in the heart of The Walk. The outlet’s façade will feature an eight-metre glass frontage with chandeliers hanging from vaulted ceilings. Integrated video and artwork will adorn the internal areas of the both restaurants.
Opening this September, the Nakheel Mall branch of The Noodle House will be a 100-cover premise open daily between 12pm and 12am. The restaurant has secured a foyer location at what is expected to be one of Dubai’s most premium lifestyle shopping, dining and entertainment destinations.
In addition, The Noodle House is rolling out house-filtered water in glass jars across its outlets and has launched compostable Vegware packaging for all its takeaway offerings. The initiatives follow the chain’s removal of all plastic straws and single-use plastic cutlery items across its physical restaurants and home delivery operations.
The Noodle House currently operates at Dubai International Airport’s Terminal 1, Souk Madinat Jumeirah and Dubai International Financial Centre.