In the current market, millennials are putting pressure on the leisure tourism industry with very specific demands. Hotels, airlines, and restaurants alike are going all out to ensure they are ready to host these new-age travellers. Hotels.com surveyed millennials in the UAE to find out just what makes them tick when they travel or when they plan a holiday and Liz Oakman, senior director and general manager, EMEA, at Hotels.com reveals the top 10 trends that drive millennial traveller choices.
Travel is a hot topic of discussion
Travel is the most popular topic of discussion among millennials, even more popular than discussions about their partners, films, TV shows or shopping.
Last minute travel
A sign that they like living on the edge or are just poor planners? Whichever the case, majority of millennials book their holidays one month or less in advance. Short-haul travel destinations, take note.
The beach beckons
UAE millennials are majorly inspired by beaches when they choose their holiday destination and tend to travel to countries that boast white, sandy beaches. Fortunately, these are a short flight away from the UAE, think island escapes like the Seychelles or Mauritius.
Site-seeing and eating a must
A majority of millennials travel to explore popular Instagrammable attractions like the Colosseum in Rome or the Eiffel Tower in Paris and eat at the best restaurants/ cafes.
Discussing the hotel you stayed at is one of the most popular topics for millennials after they return from their travels, a sign that accommodation is a very important part of their holiday.
Despite the perception that Facebook is losing popularity among millennials, the social media website is the most popular app amongst millennials when they travel, with a vast majority choosing this platform versus any other to post holiday pictures.
Will travel for food
UAE millennial travellers are enticed by the gastronomic landscape of countries and discovering a the culinary scene is high on their agenda, with London and Paris among some of their preferred destinations for food.
Street food galore
A majority of millennials have a hunger for authentic experiences, especially when it comes to food and actively seek out local street food, from Bangkok to Barcelona.
The food files
The holy grail of fast food, pizza, pasta, and burger continues to retain its hold and millennials are most likely to post pictures of those food choices on their social media when they are on holiday.
Through the lens
While man-made attractions are a source of great inspiration for millennial travellers, natural wonders are not forgotten, with a majority of millennials snapping pictures that capture natural beauty, whether an unforgettable sunset or the perfect snowflake.