HORECA Trade, a Bidfood company has announced an agreement with GSP Foodstuff Trading LLC to distribute the rice producer’s Raj Mehak brand in the UAE’s foodservice channels. GSP, which has advanced plants in the basmati growing belt of northern India, uses internationally acclaimed Buhler technology to produce a variety of high-quality basmati rice under Raj Mehak
Hear from Wael Al Jamil, chief commercial officer, Bidfood Middle East, on the sidelines of Gulfood.
Celebrating 15 years of operation in the UAE, HORECA Trade started from humble beginnings to become one of the most successful foodservice distributors in the market today. Mahak Mannan caught up with the general manager, Wael Al Jamil on its achievements and learning curves over the years. HORECA Trade, a part of Bidfood, the global
With new platforms, new brands and partnerships already in the pipeline for 2018, business is looking positive, according to the distributor Bidfood. “The first months of 2018 have shown that we are out of the tough 2017 times. The momentum at Gulfood shows that everybody is back on track and very energetic to show good