Rafia Al Mulla

Interview: 54º East founder and CEO Rafia Al Mulla

by Crystal Chesters | 04 Dec 2016

As business-on-wheels provider Roundup prepares to open its Jeddah office, Emirati founder and CEO, Rafia AlMulla reveals ambitions global expansion plans for the young brand What is your career background? I come from a Dubai-based family; we have our own businesses in hospitality and other sectors. I studied in Dubai and I love the city

Dubai-based food truck firm Roundup to launch Saudi operations

by Staff writer | 19 Jun 2016

Roundup, a 54° East company will expand its food truck operations into Saudi Arabia after Ramadan, Emirati founder Rafia Al Mulla told Catering News. The 15-month old business has signed a deal with a Saudi partner and has opened an office in Riyadh, which will have full authority over legislation for the Saudi operation of









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