Fairmont Riyadh is pleased to announce the appointment of Selma Kurnaz Kaşdan as the Director of Revenue Strategy and Royal Service. Selma brings with her a wealth of experience and expertise, as well as a forward-thinking approach and strategic business acumen.
Selma’s journey in the hospitality industry has been marked by an unwavering dedication to success and innovation, including her previous role as Director of Revenue and Reservation and Royal Service at Fairmont Quasar Istanbul Hotel. Furthermore, Selma has a proven track record in leadership and revenue management, having successfully led four Marriott properties as Cluster Director of Revenue in Doha before she moved to Riyadh. Her leadership in Royal Service, where she managed all departmental aspects and ensured high guest satisfaction, further underscores her multifaceted capabilities. With a strong grounding in revenue management, she has consistently demonstrated her ability to enhance guest experiences by driving incremental revenue and profit through disciplined and strategic decision-making.
Selma’s educational foundation at Marmara University in Turkey, where she studied Tourism and Hotel Management, laid the groundwork for her impressive career. Fluent in both English and Turkish and proficient in various hotel management systems, Selma’s qualifications align seamlessly with the hotel’s commitment to excellence.
In her new role, Selma’s responsibilities will encompass supervising pricing and distribution strategies to enhance overall financial performance, as well as optimizing revenue across various channels.
“We are thrilled to welcome Selma to our Fairmont Riyadh family,” said Rolf Lippuner, General Manager for Fairmont Riyadh. “Selma’s presence underscores the significance of promoting gender diversity and women empowerment in Saudi Arabia. Her proven track record and exceptional skills make her the ideal candidate to lead our Revenue Strategy and Royal Service departments, providing exceptional guest experiences and driving revenue growth.”
Fairmont Riyadh, stands as a beacon of luxury located between the airport and the city centre, blending elegance and modern comfort. The striking domed façade, subtly chic yet gilded interiors and Fairmont Gold, the hotel-within-a-hotel experience, sets new industry standards, ensuring an unparalleled experience for both business and luxury leisure travellers.