Alison Nelson Chocolate Bar (ANCB) has opened up its 11th outlet on Palm Jumeirah’s Golden Mile.
The new restaurant can accommodate up to 72 people over a space of 180 square meters. Crème De La Crème intends to grow its existing franchises in the Middle East to further target the full-service restaurants positioned in the mid-end market segment. The opening of the new outlet is part of the company’s expansion plans, which in recent months has included the launch of several café’s in the Middle East.
“UAE’s Food & Beverage industry is at its peak and this is a right time for us to grow with the industry. Our expansions in this vibrant sector have always been very rewarding. The launch of the Palm Jumeirah Golden Mile outlet is another feather on our cap and we are extremely happy to welcome this new addition to our F&B family. Our aim is to only multiply our happy customers by providing them the best dining experience”, said Saif Belhasa, chairman of Saif Belhasa Holding.
Commenting at the launch event, Alison Nelson, Founder – Chocolate Bar said “We have had a remarkable journey so far for Chocolate bar in the UAE. We have been growing tremendously in the country, and we are committed to creating a memorable culinary experience for all our guests.”
The UAE is home to a huge expat population leading a rapid paced lifestyle, often dining out and demanding international concepts with great value for money. Crème De La Crème is aiming to take advantage of this growing market and expand its hospitality business as a result of the high foot traffic from both tourists and the local population.
Commenting on the launch, Wessam Shehata, general manager of Crème de la Crème said, “Alison Nelson’s Chocolate Bar pushes the boundaries of how chocolate is enjoyed and makes it a full sensory experience. It is the perfect place to bag a seat and have a delightful flavorful feast. An increasing demand in our signature chocolate offerings has prompted us to open another store in Palm Jumeirah Golden Mile. Our objective will be to expose new and existing customers to a unique and memorable chocolate experience.”
According to Euromonitor, the UAE has one of the highest spend rates in the region when it comes to chocolates.