With over 15 years’ of industry experience working in luxury hotels and resorts, Firas brings a solid understanding of the Anantara brand and the region as well an innovative approach to marketing strategies and an impressive performance record in sales. In his current role, he has been tasked with leading Anantara’s entry into Oman by coordinating all sales and marketing activities as well as positioning the two new properties as leading luxury destinations that offer guests an unparalleled five-star experience.
“We are delighted to have Firas Rashid as part of the team assisting us to launch the new Anantara properties in Oman”; says David Garner, Regional Vice President Sales and Marketing, Minor Hotels. “Having already worked with several Anantara properties in the past, we are delight he has chosen to expand with us and join the team on this exciting adventure into Oman. With his deep understanding of our intricate brand ethos, we strongly believe that Firas is the man for the job” he continues.