Mohamed Karam, senior business development manager has been with the company for six years and has his sights set on a 25% growth rate over the next year.
Can you share some details about the company history?
InSinkErator was founded in Racine, Wisconsin by John W. Hammes, who is credited for inventing the ‘in-sink’ food waste disposal system in 1927. The company was later acquired in 1968 by Emerson (NYSE: EMR) – a global leader in bringing technology and engineering together to provide innovative solutions for customers in industrial, commercial, and consumer markets around the world.
What products and services do you provide to the hospitality industry?
Now known as InSinkErator – a business unit of Emerson Electric Co., is one of the world’s largest manufacturers of food waste disposers for both household and commercial applications. The company is also one of the global leader for water dispensing technology for hot, cold and chilled water.
What factors differentiate the company from other suppliers in the same field?
Emerson’s brands promise is: “Where technology and engineering come together to create solutions for the benefit of our customers, driven without compromise for a world in action.” And we always aim to deliver results based on this motto.
Can you name your top-seller and some of its key features?
The Waste Xpress (WX-300) is a high performance waste reduction system that can process both liquid and solid waste. A grade pulping system that cost-effectively processes kitchen waste and is the perfect choice where space is at a premium. Unique to this system is the ability to grind both food waste and other paper and plastic waste often mixed with food waste in restaurants. The kitchen waste is ground and then sent to a dewatering unit that squeezes the liquid out of the waste. The water is sent down the drain to join the sewer or septic system and the ground waste is bagged and hauled away. This process reduces bulk waste volume by 85%. The WX-300, which is built from stainless steel, can process up to 320 kg of kitchen waste of both the liquid and solid wastes
Which regions across the Middle East do you supply to, and where are your key source markets for business?
InsSinkErator products are available all over the Middle East and Africa. The Gulf region is one of the fastest growing environmental technology markets where customers and institutions have become more aware of the need to patronise sustainable and eco-friendly products.
What new products and announcements should we know about?
PowerRinse Waste Collection System is a food waste handling solution that improves kitchen efficiency by increasing pre-rinse/scrapping speed and reducing bulk waste without grinding. PowerRinse was named the Best New Foodservice Innovation at Gulfood Awards 2016. Another product is the steaming hot water tap, a sink appliance that can dispense water at temperatures ranging from chilled to cool to hot water at 98 degrees celsius at the flick of a lever. The hot water dispenser can produce up to 80 cups of near-boiling water in one hour, using less energy than a 40 Watt light bulb. Since only the amount being dispensed is heated, the system is energy efficient and economical, saving money and time and contributing to an environmentally responsible business.
What growth do you anticipate to see over the course of the next 12 months?
Insinkerator-MEA has maintained double digit growth for the past five years and our target is to grow 20% to 25% for the next year.