AccorHotels has announced the rebranding of a prominent landmark hotel in Jordan to Le Grand Amman.
The property consisting of 298-rooms and 67 well-appointed serviced apartments was launched in partnership with Iskan Co. for Touristic & Hotel Investments.
Sami Nasser, Chief Operating Officer, Luxury Brands, AccorHotels Middle East commented: “This opening signifies the strategic expansion of our luxury portfolio in Jordan. While this property will be operated as Le Grand Amman – Managed by AccorHotels, we are delighted to announce that it will transition into Sofitel, making way for the entry of one of our most prolific luxury brands in Jordan.
“Through this development with our trusted partner, we aim to bring the French art de vivre to a vibrant and growing market.”
He added: “Jordan continues to attract an increasing number of visitors due to its culturally-significant destinations and dynamic economy. Through projects such as Abdali Downtown, Jordan is set to witness incredible growth in the number of leisure and business travellers.
“This landmark property not only strengthens the reach of our luxury portfolio across the Middle East, but also cements AccorHotels’ commitment to the region as one of the leading hotel operators,” concluded Nasser.
Sami Elmabrouk chairman of Iskan Co. for Touristic & Hotel Investments, said: “AccorHotels’ unparalleled network of hotels across the Middle East and strong distribution platform makes them the ideal partner as we look to expand our hospitality offering within Jordan. We are confident that Le Grand Amman – Managed by AccorHotels, which will later be reintroduced as Sofitel Amman, will be a truly remarkable and unique property within a growing market.”
AccorHotels operates three hotels in Jordan, including the recently opened Fairmont Amman and the ibis Amman.
In the Middle East, AccorHotels currently operates over 100 hotels, encompassing close to 34,000 rooms, in addition to almost 90 hotels under development across the luxury to economy segments within the next five years.
The network is expected to double in size, bringing over 26,000 additional rooms to the region.