Koita, the home-grown company has announced the expansion of its product range with the launch of a new colour-free strawberry milk. Packed full of nutrients, the strawberry milk contains all of the flavour without any of the harmful food colouring.
Despite embarking on a worldwide search that began in 2013, Koita has been unable to find a cow that produces pink milk naturally, with even the happiest, most cooperative Italian cows not moving on this. True to the company’s commitment of bringing clean products with simple ingredients, a scientific approach was taken to see how strawberry milk became pink and unsurprisingly, it’s a strange image.
Much of the red colouring used in mainstream food production (including strawberry milk) is actually made from bugs, or Cochineal insects, as they’re scientifically known. These insects produce a bitter, crimson-coloured pigment called carminic acid, which they store in their guts and use to ward off predators. The biggest predator of these bugs are in fact manufacturers who grind the cochineals into powder which, when mixed with water, turn red and is used as a food colouring agent.
The new Strawberry Milk, like the rest of the Koita’s organic product range, is organic, free from toxic pesticides, artificial hormones, antibiotics, and crushed bugs, whilst still enjoying a longer shelf-life, thanks to their heat-treated process, eradicating the need to chill the milk ahead of consumption.
Koita’s white strawberry milk is due to hit shelves in February 2019, fortified with vitamins A & D3, available in a variety of sizes and packed in convenient, environmentally-friendly Tetra-Pak packages.