Sweet Surprises, a new concept store for desserts, confectionery and more, is now open at City Walk.
Comprising 12 of Dubai’s Instagram businesses that have come together at the leading lifestyle destination to bring diners the best desserts and pastries in town, the concept includes collections from Afamia Gourmet, Fruit Cake, Hakiki, Let’s Popcorn, Madame Choux, Manuka Wellbeing, Molten Chocolate, Salud, Special Events, Soülsnacks, Tamer Art and ZO’S Kitchen.
The specialty store offers visitors a premium experience as they browse through the individual collections of sugary delights – the range includes traditional Arabic sweets, Belgian chocolates, fresh pretzels, Turkish baklavas, premium quality fruit cakes, French pastry, and gourmet popcorn.
Speaking about the launch, Lena Kurban Rouhana, Owner of Soülsnacks says: “Although e-commerce and online sales are an important aspect of retail businesses, offering customers a physical presence that communicates our brand aesthetics is critical to telling our story. In addition, this store helps customers get a sense of the premium nature of our products from Europe. We’re pleased to partner with City Walk, a leading lifestyle destination that offers customers a similar premium experience.”
Samet Denizdolduran, Owner of Hakiki, says: “Turkish cuisine is hugely popular in Dubai, and our desserts are already a local favourite among residents and tourists. Bringing our famous baklavas to customers at City Walk is a unique opportunity to showcase our products at a leading lifestyle destination located in the heart of Dubai.”
Mazen Ghasham, Owner of Let’s Popcorn, says: “Being a regional gourmet popcorn brand that has franchises across all the GCC countries, we are proud to bring our special air-popped popcorn to customers in the UAE. While online business is already thriving, locating ourselves at a one of the most popular retail destinations in Dubai is a good opportunity for customers to easily try our popcorn and experience our brand the way we want them to.”
City Walk is also launching multiple offers for visitors looking out for other sweet deals over the Eid break.