Kitch-In, the innovative food technology platform developed by Evgeny Kuzin, Chef Izu Ani and Accor, is now live. Dubai residents and tourists can enjoy cuisine from four unique digital restaurant brands, including Japanese street food from Jimoto, Korean cuisine from Seoul Sister, Italian delicacies from Gigi and Greek favourites from Ap’ola, delivered to their door, or Accor hotel room.
Developed by Chef Izu Ani and his culinary team, the virtual brands were designed to portray the essence of the cultures that they take inspiration from, serving the traditions of cuisine through a modern, technological platform.
Inspired by the trends, fast-pace and cutting-edge culture of urban Japan, as well as the respect woven throughout their way of life, Jimoto defines a new generation of Japanese street food. Enjoy a contemporary take on traditional dishes, beautifully prepared with high-quality ingredients.
Translating to “everything” in Greek, Ap’ola offers a banquet fit for the Gods and immortals of Greek mythology. Feast on humble, wholesome Mediterranean dishes with invigorating flavours that serve culture, comfort, family, joy and life itself.
A true taste of Sicily, Gigi serves Italian cuisine steeped in tradition, inspired by the crowded piazzas, cafés, narrow alleyways and coastal beauty of southern Italy. Gigi is thoughtful, delicious and playful with dishes of pasta al-dente, generous shavings of Parmagianno alongside fermented pizza dough that is easier to digest.
In Korea, food is a universal obsession, a culture that constantly grows and evolves. Seoul Sister serves dishes that are essential to the Korean heart and soul, with perfectly balanced plates of ingulgence and quality, sourced honestly and cooked lovingly.
Kitch-In Food Hall
Dining together is a ritual of love and friendship. At the Kitch-In Food Hall, diners can order their favourite dishes from across all Kitch-In brands, creating the perfect plate – designed to be shared.
Kitch-In maintains a slow approach to fast food, using fresh ingredients and cleaner cooking methods that develop nourishing and delicious cuisine. Upholding a social responsibility to improve the nutritional standards of food deliveries, each dish has been curated to ensure that they provide a balanced and health-conscious meal.
Chef Izu Ani, Concept Creator says, “At Kitch-In, we focus on honesty and simplicity, in our food and in our philosophy. Everything we eat contributes to who we are and how we feel. We want people to enjoy their meals, smile, and be able to trust in what they are putting into their bodies.”
He added, “In the fast paced nature of today’s world, we all need the convenience of a takeaway and the ease of a home-delivery, but that shouldn’t come at the cost of our health. Our aim is to do things differently, prioritise nutrition and give people the tools to make better choices.”
Evgeny Kuzin, Concept Creator says, “We really took our time with the research and development of Kitch-In to create something that makes a significant and positive impact on the lives of our users. Kitch-In is a fully integrated digital structure, meaning that we can manage quality control at every stage of the order process, from the menu to the kitchen and delivery. Our creativity and expertise has met technology, which allows us to serve really amazing cuisine in the comfort of your home.”
Adrian Azodi, CEO of Kitch-In says, “The delivery space has grown exponentially in recent years, it is an evolving industry of international focus. There has been a huge rush to create cloud kitchens, whereas with Kitch-In, we are utilising the existing kitchens located in properites within the Accor network, with a digital solution. The technology works in parallel with our knowledge and the experience of our founding team, spanning all angles of the industry.”
Mark Willis, CEO of Accor India, Middle East, Africa and Turkey says, “Our aim is to elevate in-room dining and raise it to a new level, starting with the launch of Kitch-In in Dubai, followed by a gradual expansion across all Accor properties worldwide. We wanted to bring experts, celebrity chefs and talent together to add a special touch and create exquisite experiences for our guests.”
Serving unique dishes cooked to perfection, Kitch-In enables diners to indulge in the luxury of exquisite cuisine, delivered to their door or hotel room. Now available to order on Deliveroo, users can search by each brand name or Kitch-In, for their ease and convenience.