Launched earlier this month, Al Ain Plus Vitamin D aims to address Vitamin D deficiency in the UAE.

“Al Ain Vitamin D has been developed through consumer insights and talking to the regulatory health authorities because 80% of the people in the UAE suffer from Vitamin D deficiency.

“We try to find products that are wholesome for a wholehearted living and bring such relevant products to the market place.

“Everyone from small kids to adults need Vitamin D, it’s not a solution but a supplement and it compliments existing medicartion and adds the hydration aspect as well. Al Ain Vitamin D is the first water in the world which does not have any flavour or colour and is dosed with a relevant amount of Vitamin D, 50 units in the 500 ml and 30 units in the 330 ml,” Beg explained.

2018 is expected to be busy with several expansion plans in the pipeline, according to the executive vice president.

“We already have several plans in place, water is a core category in it. We have started production of Al Ain water in Kuwait and last year we acquired the Al Ain brand in Saudi Arabia so that factory is expanding too. There are massive expansion plans for Saudi Arabia, Egypt and Turkey as we expand  beyond the UAE.

“Our market share right now is close to 30% if you aggregate all our water products together so we are the leading water in the market and will continue to enhance that. Across all the different categories we represent, we have very high confidence for 2018 and will continue to grow and deliver for our shareholders,” Beg concluded.