AlJeel Capital has signed an exclusive franchise deal to open 10 Shakey’s outlets in the UAE.
First founded in 1954 in California, the American brand and pizza chain was adopted in the Philippines following a joint venture deal with Shakey’s Pizza Asia Ventures in 1975 and now has 200 stores in the country.
AlJeel Capital’s CEO, Firas Hurieh said: “A large population from the Philippines made the UAE and particularly Dubai their home. There are roughly 700,000 filipinos living in the UAE and over 450,000 living in Dubai.
“We want to bring them a taste of their childhood closer to them. Shakey’s is a wildly popular American fast-food chain in the Philippines; it will officially open for business in Dubai by end 2017. The loyalty of the Filipino community to its food brands has seen other concepts tap in to the taste and grow rapidly.”
Shakey’s stores features slogans such as, ‘You’ll have fun at Shakey’s’ and ‘You can feed your face at any old place, but you can warm your heart at Shakey’s’.
AlJeel Capital, a private investment firm based in Dubai, plans to open of 10 Shakey’s locations across the UAE in the coming years, said Hurieh.
