US company Alto-Shaam, which has been in the Middle East market for 60 years, is at GulfHost showcasing its new vector oven, which allows users to control temperature, fan speed and time in multiple, independent oven chambers.
Catering News Middle East speaks to Gabriel Estrella Talentti, director Middle East & Africa, Alto-Shaam to find out more.
What products are you promoting?
We are promoting the Vector oven, which has just launched and we also have combi-ovens which are in our traditional holding line and customers are very familiar with. The Vector oven is a multi-cook oven and the first one of its kind. It has up to four different chambers and each of them can cook at a different time, temperature and fan speed. You can put different products in so you can be cooking fish in one chamber and baking a cake in another and there will be no smell transferred between the items.
What are your plans for the Middle East?
The Middle East is our strongest region – we have the Expo 2020, the Fifa World Cup – all of these big projects are creating a lot of demand for our products, especially in restaurant and hotels. Qatar, UAE and Saudi Arabia are our main markets in the GCC and we think it’s a great market to be in, not just for the events but it’s also a great destination for people to come and take a look at and see how it is.
What’s your key message for this year’s show?
If people are in the region looking to find out more about Alto-Shaam or if they’re opening a new restaurant, come and visit us at the culinary institute in Dubai in the Gold and Diamond Park. We can do a demonstration of our equipment so they can learn how exactly it works and how it can help them in their restaurant.