Caffè Nero, the premium Italian-style coffee house brand, is expecting robust growth in the UAE with three new stores opening back to back this month.
Three new Caffè Nero stores will open in prominent locations across the UAE including the Golden Mile, Palm Jumeirah; City Tower, Sheikh Zayed Road and Cleveland Clinic in Abu Dhabi, operated by exclusive franchisee Al Tayer Group.
All three locations are introduced with a rustic look and feel. The bespoke design reflects an open and inviting living room, where customers can choose from a mixture of comfortable leather or fabric tub chairs, or rustic farmhouse tables . Hand written chalkboards are also displayed, along with other new features including timber flooring, a high open ceiling, and a bookshelf filled with books and antique objects to give the store a homely feel. The location at City Tower also features communal tables and a large external seating area with a beautiful view of the Emirates Towers, ideal to enjoy the cooler months.
“We’re operating in a fast growing competitive market and our new rustic coffee house design along with award winning coffee is being well received as it is seen as a premium and quality offering. Coffee has always played a special ‘social role’ in Middle Easter culture and we are delighted by the response we’ve seen so far with the six stores we’ve opened or refurbished this year and are looking to grow further with a similar number in the pipeline for the following seven to eight months” said David Singleton, Vice President – Hospitality, Al Tayer Group.
