After exporting their first shipment to the region last year, the French syrup brand is looking to fill the gap of quality competition.
“There are a few key players in the region, some of them are French and have been dealing here for quite some years,” Cyrille Guegaden, export manager North Europe, Asia, Pacific for Cherry Rocher said.
“Customers are expecting decent quality from an alternative player so we are arriving in this market quite late but with very high quality halal products.
“We started our business in UAE and Saudi Arabia last year and the feedback has been very good so we are now targeting a few more containers in 2018 and the UAE, Saudi Arabia market looks to be very promising for us with growing sales,” Guegaden added.
Targeting the Horeca sector, the brand also launched two new flavours at Gulfood in Dubai this week, “Currently we have 30 flavours in this range and have launched two new flavours – kiwi and rose. These flavours have been requested by customers and the point of differentiation in our product is that we use only pure ingredients,” he explained.
