UAE coffee roaster, Coffee Planet, has launched its new franchise concept in the wake of the brand’s refreshed look.
Available in café, kiosk, cart and vending format, the new franchise model is designed to meet consumer demand for 100% Arabica specialty coffee and expert know-how.
With current franchise outlets in the UAE, Qatar, Pakistan and Malaysia, the new concept is aligned with Coffee Planet’s strategic aim to increase its global presence with franchise partners.
Coffee Planet managing director Robert Jones commented: “The launch of our new franchise concept marks a milestone achievement, as we continue to update areas of the business as part of our wider rebranding strategy.
“We have dedicated significant time and investment to enhance our ability to deliver freshly roasted, 100% Arabica specialty coffee to everyone around the world and our improved franchise model is aligned to this vision. We look forward to welcoming partners to join the Coffee Planet family as we embark on our coffee journey, with the aim to continue to grow in years to come.”
Incorporating a touch of Coffee Planet’s Arabian heritage, the cafe design features a tribute to the UAE’s most iconic buildings.
Inspiration has also been taken from the crop-to-cup ethos of the brand, with warm, earthy tones, exposed brick, brass, black tiling and wood finishes.
New partners looking to collaborate with Coffee Planet will receive support throughout the process from franchise conception to the launch, and ongoing assistance.
This includes barista training, contractor selection, outlet design, operations and marketing guidance.
For further information on Coffee Planet and the new franchise concept, please visit coffeeplanet.com or email franchise@coffeeplanet.com.
