Ali Karmostaji, general manager, Shokri Hassan Trading Company tells us about the latest developments in the market.
What is your best selling product in the UAE?
Our best selling product has to be the SanLucar brand of Bananas from Ecuador.
What makes it unique?
Bananas love the tropics so the experienced Ecuadorian growers always ensure that no more than five fruits hang on a tree at the same time which guarantees that the fruits get exactly the right dose of light and the best shape. Moreover, the plants need enough nutrients and strength to grow the fruits properly and to ensure plenty of sun-sweetness, they allow them to ripen for a long period of 12-13 weeks making sure they arrive in Dubai with the perfect taste.
Why should F&B businesses purchase fruits and vegetables from you?
Our extensive knowledge about the fruit and vegetable market in Dubai is based on 40 years of experience which began with our father pioneering many aspects of the Dubai market. We work with the most notable HACCP (Hazard Analysis and Critical Control Point) certified suppliers importing directly from the farm which ensures the farming practices are in line with strict rules and regulations.
Which new product have you started sourcing?
Premium pineapples from Costa Rica
What’s next for your company in 2018?
Despite the challenges that we face every day, we would like to believe that 2018 will only get better since we have always focused on the best investment, which is investing in people. Additionally, we also plan on investing in new cold stores to accommodate our growing storage needs and build on our presence in the UAE fruit and vegetable market through different channels of retail shops, e-commerce and wholesale channels.