Deliveroo, Europe’s popular food delivery service, officially launched in Dubai last month. The location based service, offers users the ability to order, pay and the track progress of their delivery from purchase to supply, via both web-based and mobile app technology.

The brand’s successful Blog, will extend to cover Dubai, hosting recipes, celeb interviews, restaurant reviews and round-ups.

Deliveroo originally launched in 2013 in London, with the aim of offering the ultimate food delivery experience. Unlike the majority of food delivery businesses that are purely online, Deliveroo collaborates with premium restaurants that do not typically provide the service offering customers a range of new choices.

In Dubai, the team has already successfully secured the exclusive delivery rights with key outlets such as; Toko, The Sum of Us and Fumé. Other partners include; Mythos, Busaba Eathai, Big Smoke Burger, Circle Cafe, Rossovivo, Taqado Mexican Kitchen, Clinton Street Baking and Comptoir 102.

In Dubai, the service is currently available in Marina, J.L.T., Downtown, Business Bay, Media City, Tecom and Jumeirah neighbourhoods, with further expansion planned in the coming months.

In the GCC region, Deliveroo has identified a huge demand for take-away and is now filling that market gap for premium take-away from some of the best restaurants in Dubai.

General manager of Deliveroo UAE, Anis Harb said: “For the customer, we are a service that delivers meals from your favourite local, quality restaurants in 32 minutes. We’re seeing tremendous growth because we tap into two inherent consumer needs: better selection and faster

“We’ve seen it in ecommerce with Amazon, transportation with Uber; now we’re seeing it in food where customers are becoming more demanding, both on the reliability of the service and the selection of restaurants. These two elements combined make the 2.0 of food delivery. We are delighted to bring this concept that has been so popular in Europe to the GCC market.”