For all chocolate lovers, Crème de la Crème’s growth plans are well underway. With the companies tenth branch of the international desert parlor Alison Nelson Chocolate Bar (ANCB) opening in the extension of Mall
of the Emirates.
Along with the new ventures Crème De La Crème intends to grow its existing franchises in the Middle Eastern Food & Beverage industry.
Commenting on the new opening, Saif Belhasa, Chairman of Saif Belhasa Holding said:“The new retail extension at Mall of the Emirates is a major project and we wanted Alison Nelson’s Chocolate Bar to be part of it. We always seek to enhance our customers’ experience, so being located here is part of our plan of setting new standards of dining excellence”.
“The market’s response for chocolate cafés has encouraged us to grow the brand and make it available in all key-locations across the UAE. We have built a huge network of loyal consumers and we expect to meet their demands”, added Belhasa. Crème De La Crème wants to take advantage of this growing market and expand its hospitality business as a result of the high foot traffic from both tourists and the local population. Crème De la Crème will target the full service restaurants positioned in the mid-end market segment.
“A true chocolate connoisseur can vouch for the ‘delectably indulgent’ treat that vitalizes the mind, and the spirit. Studies have shown the benefits of chocolate when consumed in the right amounts. This fact coupled with the increased demand in our signature chocolate offerings has prompted us to re-open the store,” said Wessam Eldin Shehata, general manager of Crème de la Crème.
