Dickey’s Barbecue Pit Makes Its Way To Dubai

Posted under Catering News ME, News.
by Mahak Mannan | Published 7 months ago

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Following the successful Abu Dhabi opening in October last year, Serenity Hospitality has announced the launch of Dickey’s Barbecue Pit in Dubai.

Dickey's JBR venue-5875

This March, Jumeirah Beach Residences (JBR) will become home to the brand’s second international venue, in addition to almost 600 outlets in the US. The family-run American brand welcomes diners with its famous 78-year-old recipes and 14-hour slow-smoked flavour.

The unique smoked cooking concept, unlike that of fiery sizzling or grilling commonly associated with barbecue, has been handed down through generations. Slow cooking meat in specially designed smokers using hickory wood, allows the meat to slowly tenderise and capture the delicious smoky flavour. Top menu picks include, the beef brisket, beef ribs, and beef sausages, as well as chicken, which can be served as meat plates, sandwiches, stacks or bakers. The delectable meats are accompanied by a selection of wholesome, home-style sides. Highlights include waffle fries, creamy spinach, and mac and cheese, as well refreshing beverages like pink lemonade and iced tea.

“All our food is slow smoked and cooked on site and made fresh every day. It’s what sets us apart,” explains Youssef El Habbal, CEO of Serenity Hospitality.

“It’s all the food you want from America, but easily accessible right here at home.”

Dickey’s Barbecue Pit will bring a broad range of dishes with authentic Texan style to JBR, catering to families and friends with close proximity to several hotels, the vast public beach, cinema, and other family-fun entertainment in the area. The new two-storey venue has a 60-person capacity indoor and 40-person outdoor terrace seating, perfect for hungry guests dining in, or for takeaway. The restaurant’s open kitchen provides a full view of the Pit Masters in slow-cooking action. Industrial yet warm in design, the spacious fast casual dining spot celebrates the original brand US concept, with elevated elements to suit the Dubai market.

Diners can expect wooden furnishings, leather seating, gunmetal accents and informative artwork. “We selected the Middle East as the place to bring Dickey’s Barbecue Pit internationally. The initial response in the capital has been beyond our expectation; we are thrilled to unveil our next opening in Dubai, the natural next step for our consumers,” comments Youssef.

“It’s a proud moment for us, to bring Dickey’s Barbecue Pit great values and high-quality food items to this vibrant city. Our new opening welcomes everyone, from local families and friends to international tourists.”

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