Dubai’s City Walk welcomes two new concepts from Restaurant Secrets

Posted under Catering News ME, F&B, News.
by Crystal Chesters | Published 3 years ago

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Restaurant Secrets Inc. has led the opening of two restaurant concepts in City Walk, Dubai – Victorian Café and Jolie Café Dubai. 

Jolie Cafe

Jolie Cafe

Victorian Café & Restaurant is inspired by the Victorian era in British history, while Jolie Café is the first floral boutique café in the region.

Ralph Homer, CEO, Restaurant Secrets Inc. said: “When entrepreneurs or investment firms approach us for a new restaurant concept, it is often because they have learned that we specialize in conceptualising and incubating unique and successful concepts in the Middle East since the last 15 years.

“Our business model serves the emerging entrepreneurial spirit in the SME sector with opportunities to benchmark the industry through experiential concepts that can sustain the fast changing and highly lucrative F&B scene in this region.”

Restaurant Secrets Inc. delivers a three-phase process of conceptualisation, incubation, and execution, which entails concept design, business model design, architecture and interior design, menu engineering, staff recruitment and brand management through digital, social and offline marketing and public relations.

Homer added: “Our growing team consists of 30 experts from creative and operational fields from more than 16 nationalities who work from our office in Dubai. We do not subcontract any service and because everything is developed in-house, this ensures that a concept sees the crucial streamlined result that can only come from a synergetic and accountable flow of concept to execution.

“2017 will see the launch of 14 of our unique concepts across UAE in prime locations like La Mer, Citywalk, Dar Al Wasl, WTC Abu Dhabi, Al Ain Mall, and Terminal 3.”

Restaurant Secrets Inc. also conceptualised and developed The Hamptons Café on Jumeirah Road and the Doner & Gyros Franchise and has offered expertise to Mitts & Trays Cafe in City Walk Dubai and Clinton St. Baking Company in Downtown Dubai.

The Dubai-based company has led the development of more than 200 projects worldwide.


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