The Canadian casual restaurant has partnered with Francorp Middle East, a US-based franchise consulting firm in Dubai, to develop their franchise system.

As per the agreement, Francorp is entrusted with the full design and development of the Eggspectation franchise program, whose vision is to expand their unique food concept globally.

A concept that originated in Montreal, Canada, Eggspectation was born in 1993 out of a love for food.

Enzo Renda, founder of Eggspectation said, “It is an indication to the strength of the Eggspectation name: service, value for money and consistency, all while making a menu that is suitable for everyone. While market conditions are always challenging for any business, we are continuing to build the Eggspectation name and grow the brand to new levels. Dubai has been our stepping stone into the Middle East and having partnered with Francorp ME, we look forward to bring a taste of Canada to different parts of the GCC.”

Imad Charaf Eddine, chairman, Francorp, Middle East and Levant said: “Franchising has become a necessity for many local businesses aiming at achieving higher business successes. It is observed that the awareness of the importance of franchising is increasing day by day. Successful local businesses have started to realise its benefits and the positive impact it has on their business development. Franchising is one of the most effective options which takes ambitious companies to new destinations and accelerates their expansion plans without direct investment in developing new branches, especially from emerging markets such as the Middle East.”