The Five Guys burger chain from the US arrived in the Middle East last month, with a flagship outlet in The Dubai Mall.
Five Guys is a family business started by Jerry and Janie Murrell and, as the name suggests, includes five sons Tyler, Ben, Chad, Matt and Jim. With its first opening nearly 30 years ago near Washington DC, Five Guys has since grown to be one of the most popular burger restaurants in the US and Canada and is expanding into a host of new markets. The first opening outside of North America was in 2013 in London, England and now customers have a chance to dine at over 20 UK locations.
Every burger can be customised with the customer’s chosen toppings. Choose from a wide selection of free accompaniments, from lettuce and tomato to fresh jalapenos and barbeque sauce. At Five Guys, all food is freshly prepared and made to order, such as the award-winning fries that are hand-cut and expertly cooked in 100% pure peanut oil.
Jerry Murrell of Five Guys comments: “The arrival of Five Guys in the Middle East is a dream come true. We’re delighted to have the support of a regional partner whose interests, namely letting the food do the talking, are so closely aligned with ours.”
Rise LLC is a major new force in the regional franchise food and beverage industry. Of the Dubai opening, Tyrone Reid of Rise, said: “Rise strives to deliver an unrivalled and unique guest experience through lasting partnerships with brands who have equal passion. Our first store opening in The Dubai Mall represents the first step in our planned UAE rollout, and we’re looking forward to bringing the Five Guys experience to subsequent locations in Dubai and the UAE over the months ahead.”