Following their launch in the UAE last year, FrieslandCampina aims to go strong in 2018.
Speaking to Catering News Middle East Stefan Hoonhoud, business development manager, FrieslandCampina Middle East said, “We are trying out a few new innovations but are focusing on Debic at this year’s Gulfood.
“Our aim is to break into the food service sector for professional chefs and F&B directors with Debic’s new cream range.
“We launched three products in October last year for the UAE and are potentially looking to launch more this year,” he added.
The company is looking to expand into the region according to Hoonhoud: “The idea is to penetrate into the UAE market and geographically expand to Saudi Arabia and Oman and have discussions with potential distributors,” he said.
“We have been a market leader in Europe and need to focus on going abroad now with the launch in the UAE. We have to find some traction and contract a few hotels which is looking promising so far.
“The UAE market is certainly competitive and we are focusing on the horeca sector in which a lot of hotels are coming up. People here appreciate quality and we believe our premium products will work well here,” he added.
