Gianpaolo Bruno, trade commissioner to the UAE, Oman, and Pakistan at the Italian Trade Agency tells us about their participation.
Speaking at the first day of Gulfood 2019, Bruno said: “The Italian pavilion is 2000 sqm and hosts 180 Italian companies offering the best of Italian produce in terms of food ingredients and business proposals for the Middle East market.
“Our plans right now, concentrate on education, training, and creating awareness about the importance of having a healthy lifestyle and using healthy food in regular dietary regime because this creates a healthy situation and people can live longer with that sort of a direction. We are here to promote the Mediterranean diet, because we strongly thing that it is the way to go in order to lead a healthy lifestyle.”
Commenting on the trade relations between the region, Bruno says: “We export almost €6 billion worth of merchandise to the UAE and together with the entire region it comes up to €10 billon.
“Quality and attention to detail along with the right certification in the value chain from farm to fork is really what sets Italian produce from its competitors. All the steps are accurately monitored and checked so consumers can be 100% sure that they are eating proper food and healthy ingredients.”