Italy will be the first Country Partner for The Speciality Food Festival, a trade event for gourmet food professionals taking place at Dubai World Trade Centre from 7-9 November.
More than 35 Italian companies will take part in a national promotion led by the Italian Trade Agency (ITA) at the Specialty Food Festival. The Italian pavilion is the event’s largest pavilion and is 10% bigger than previous editions.
Gianpaolo Bruno, Italian Trade Commissioner to the UAE, Oman and Pakistan said: “The UAE food market is one of the most important markets for Italian exports in the MENA region. This relationship between the two countries stems from the UAE’s constant drive towards providing the finest food products and Italy’s known standing as the world’s leading food culture provider.”
Products from several regions of Italy will be showcased, including extra virgin olive oil, flavoured oils, olives, condiments, rice, pasta, sauces, canned vegetables, snacks, tortillas, pop-corn, cheese, canned seafood, ready-to-eat fresh vegetables and salads, herbs, tea, confetti, ice cream ingredients, chocolate, pistachio, marmalades, spreads, truffles, mushrooms, coffee and caviar.
The promotion also features one of Italy’s agri-food biotechnology research and development system providers, C&M Bioscience.
The company will introduce a new supply chain monitor, equipped with software for food traceability and a remote control system with an industrial router to automate recordings.
New to Italy’s show promotion is ‘Breakfast Made in Italy’, a workshop project for coffee shops, restaurants and hotels on the latest trends in breakfast preparation.
The project has been created by CNA, the Italian Confederation of Craft Sector and Medium and Small Enterprises, supported by the Italian Trade Agency ITA and the Italian Ministry of Economic Development.
Ten companies from the Italian hospitality sector will combine their expertise to showcase their products, from professional breakfast equipment, ingredients and raw materials, to a complete selection of breakfast goods.
Bruno added: “Participating companies will have the opportunity to create and showcase the perfect breakfast, starting with a fragrant Italian espresso and combining excellent products, services and hospitality tools, to build bridges between producers, hotel managers and consumers.”
The Speciality Food Festival will run alongside SEAFEX, devoted to seafood, and Yummex Middle East, the region’s international trade fair for the confectionery and snacks market.
The shows are co-located with Gulfood Manufacturing, the Middle East’s biggest food manufacturing, processing, packaging, logistics and materials handling exhibition.
Andrew Pert, portfolio exhibitions director, DWTC said: “With the UAE food market being one of the most important in the region for Italian producers the country was an obvious choice for our first national partner.
“The pavilion houses some of the most innovative and long-established players in the Italian gourmet sector – a veritable ‘who’s who’ of Italian cuisine.”