JRG’s The Noodle House launches delivery hub

Posted under Catering News ME, F&B, News.
by Crystal Chesters | Published 4 years ago

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Jumeirah Restaurant Group’s flagship restaurant chain The Noodle House, has launched a dedicated delivery hub and industrial kitchen to supplement and expand the brand’s in-restaurant dining business, which currently comprises six Dubai outlets.

The Noodle House kitchen

The Noodle House kitchen

The new delivery hub will cater to the UAE’s growing home delivery market, which is currently valued at AED 12.9 billion.

Now open in Dubailand, the delivery hub expands Noodle House’s geographical reach to 17 new locations in the UAE. The brand is targeting a 25% increase in online orders.

Emma Banks, general manager of Jumeirah Restaurant Group said: “The Noodle House has high expectations that this new venture will receive a lot of organic demand by providing more Dubai residents with tasty food direct to their door.

“Following a recent feasibility business study, we realised we need to cater to more areas and be closer to our customers in order to increase profitability.

“The delivery hub marks the first part of an ongoing growth strategy which will allow us to service more Dubai areas than ever before and increase our customer base significantly over the next 12 months.”

The Noodle House delivery hub will be supported by its own fleet of drivers as well as third party ordering systems including Talabat, Food on Click and 24h.ae.

The new 80m2 delivery hub allows customers in 17 locations, including Arabian Ranches, Dubailand, IMPZ, Jumeirah Village Circle and Motor City, Barsha 1,2,3 to enjoy dishes such as Singapore noodles and black pepper beef at home for the first time.

Launched in Dubai in 1997, The Noodle House has 15 restaurants in the UAE and internationally, including outlets in Qatar, Saudi Arabia and Cyprus.

With an extensive network of dine-in venues and delivery hubs across the UAE, The Noodle House is a homegrown brand renowned for accessible, affordable and simplistic authentic Asian cuisine.

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