Lavazza Set To Launch ¡Tierra! Colombia At Gulfood

Posted under Catering News ME, News, Suppliers.
by Mahak Mannan | Published 7 months ago

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For the fourth year in a row at Gulfood, Lavazza will be present with its existing, well-known product range, with displays devoted to its various products for the HORECA sector.

Lavazza is launching at Gulfood its latest innovative offering for 2019 ¡Tierra! Colombia

Lavazza currently holds the leading position in the GCC market in the R&G sector with a 14.2% market share. The food & service sector has grown as well with new and exciting activations in cafes, restaurants, and hotels all over the Gulf, thanks also to its great network of hospitality and tourism facilities.

In 2019, Lavazza aims to achieve even greater results, becoming the first-choice coffee brand for all consumers in the region who are looking for the real taste of exceptional true Italian coffee anywhere and anytime.

“For over 120 years, Lavazza has been delivering authentic coffee experiences in more than 90 countries all over the world. GCC represents a highly important market for our brand and we’re delighted to be present at Gulfood 2019 sharing the infinite palette of coffee experiences we can imagine with our passion and expertise in coffee,” Riccardo Codognola, Head of WEMEA marketing sales department of LAVAZZA said.

“With its dynamic lifestyle and economy, GCC presents many opportunities and challenges, and we are proud to say that our brand recognition has greatly increased over the past few years and we are eager to increasingly meet our customers’ expectations in the Gulf.”

At Gulfood, Lavazza is launching its latest innovative offering for 2019: ¡Tierra! Colombia espresso and filtered 100% washed Arabica blends, Lavazza’s interpretation of the Colombian territory and taste experience. ¡Tierra! Colombia brings together the taste profiles that are typical of the different Colombian regions, the acidity of the coffees from the South, the aromatic and fruity notes from the western Cordillera, and the body of the Meta region.

¡Tierra! Colombia espresso is characterised by an aromatic harmony and a smooth taste, enhanced by a sweet taste and rich body. Notes of tropical fruit are accompanied by scents of lime peel and jasmine, with a mild liqueur-like aftertaste.

¡Tierra! Colombia is also available for filter preparation: a different blend and a different roasting method especially calibrated to achieve the best in-cup profile. This coffee is characterised by a fruity aroma, a balanced body, and the strong sweetness typical of Colombian washed Arabica. Notes of grapefruit, red fruits, bergamot, and honey.

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