The inaugural Leaders in Food & Beverage Awards will take place at the Westin Dubai Mina Seyahi on 9 November, celebrating excellence and innovation in the Middle East’s restaurant and catering industry.

As nominations are shortlisted Catering News speaks to Jad Asaad, marketing manager of Exclusive Water Sponsor Horeca Trade, distributor of San Pellegrino and Acqua Panna to find out why the company is supporting the event. 

Why have you chosen to support BNC Publishing’s Leaders in F&B Awards?
We strongly believe that participating in BNC Publishing’s Leaders in F&B Awards will give us a great platform to showcase our brands and products and will help us build our network.

What is your opinion of the Middle East’s F&B landscape?
The Middle East’s F&B sector is growing and constantly changing due to new emerging trends on social media and online review platforms. It is very important to have good connections with customers so that they are updated on what is new in the market. Their changing needs in terms of tastes, cost and availability is what drives the F&B sector. We must foresee the upcoming international trends and upgrade our services accordingly to give our consumers the best experience possible.

What new products are you launching this year?
We are very proud to be the exclusive partners of Vito in the UAE, one of the leading brands in oil filtering systems from Germany. We have officially launched Vito in the market and we are confident that our collaboration will be a great success, as demand is already high.

What are your company’s plans for the next 12 months?
This year, we are focusing on excellent customer service by ensuring we meet all customers’ expectations in terms of demand, delivery timings and communication. In addition, we will continue to strengthen our market presence by adding more top brands to our portfolio.