Chocolatier Confiserie Sprüngli opens a stand-alone boutique and cafe in The Dubai Mall following its launch in the capital.
The Swiss chocolatier expands in the UAE with its new boutique and café in the Fashion Avenue at The Dubai Mall. This is the chocolatier’s second branch opening in five months in the UAE and first in Dubai with the first being located at The Galleria Mall on Al Maryah Island, Abu Dhabi.
Marc Wirth, managing director of Sprüngli Middle East commented on their expansion saying, “We are incredibly excited to bring Sprüngli to Dubai Mall and are the only Swiss chocolate brand so far to have a presence in the world’s largest mall. We selected the new Fashion Avenue as our Dubai location to ensure we were aligned with brands that reflect our luxury and handcraft essence.
“We are now building up brand awareness for Sprüngli in the UAE and ensuring people understand that our chocolates are a high-end product for consumers who enjoy the finer things in life. The quality of our products and services comes with the passion and dedication from our chocolatiers who deliver their best day in and day out. There is a lot of work behind each and every product and we can achieve consistency when we act as one throughout the company. All our products are still handcrafted in Switzerland with no use of industrial machines, to ensure we deliver the finest offering,” Wirth added.
Sprüngli offers artisan crafted products from Switzerland, including the Sprüngli macaroon- Luxemburgerli, pralines & truffles, hot chocolate, coffee and tea. Sprüngli also offers chocolates exclusive to its UAE customers like the coconut truffle or the Sprungli logo praline in milk with an almond gianduja filling.
The Swiss brand imports its products to Dubai and Abu Dhabi on a regular basis, ensuring that customers receive the same quality as in Switzerland. Apart from Switzerland, the UAE is the only country in the world where customers can purchase Sprüngli products.
