Power Horse and Manchester City have announced a multi-year partnership where Power Horse becomes the club’s Official Energy Drink Partner. The partnership will cover multiple countries across Africa, the Middle East, and Turkey.
Salvatore Caizzone, CEO and shareholders committee member at the Power Horse Company, commented: “We are truly excited to partner with a team like Manchester City. In football as well as in business, success and winning are very important. To win you need to be tenacious, focused, work as a team and get every single ounce of energy from yourself and others. Power Horse’s purpose is to help people feel on top of their world.”
Damian Willoughby, senior vice president of partnership at City Football Group, said: “Power Horse is an exciting brand and we are delighted to announce this partnership with Manchester City. City has a huge number of passionate fans across Africa and the Middle East who we know will love the co-branded cans when they launch next year. This will be a great way to kick off our partnership and we look forward to working together over the coming seasons.”
To celebrate this partnership, Power Horse will launch co-branded cans featuring the Manchester City crest from early 2019.