Dubai-based holding company, Meraas has opened Boutique Le Chocolat, its newest homegrown concept in City Walk dedicated to multi-brand premium chocolates.
Offering bespoke and personalised blends alongside ready-made hand-crafted chocolates, the 13,000 ft2 boutique features more than 28 international luxury chocolate brands, and has plans to introduce 60 more.
Kareem Faisal, chief retail officer at Meraas said: “In line with Dubai Plan 2021 that aims to build a positive and happy community, Meraas is committed to creating new experiences in Dubai and the region that enrich lives of the people.
“Boutique Le Chocolat is not merely a shopping experience; it is a one-of-a-kind destination, where chocolate aficionados can indulge in a sweet haven that offers them a premium selection of the finest bonbons and bars with around 700 different flavors. It brings together the most extraordinary international chocolatiers under one mesmerising roof.”
The store also features Boutique Le Chocolat Café where visitors can enjoy hot beverages, and Cocoa Kitchen, a cocoa-centric restaurant where each dish has an accent of cocoa.
Visitors to the store can learn about and taste the different chocolates and can create their own personal chocolate bar with a bespoke label and message.
Chocolatiers featured in-store come from Japan, Belgium, USA, Switzerland and France.
Among them are Patrice Chapon, who began his career at Buckingham Palace; DeLafèe, famous for its chocolates adorned with edible gold; the Guittard Chocolate Factory in San Francisco, established in 1868; ZChocolat originating in Aix-en-Provence and French House of Bernachon.
Premium chocolate brands available in-store include: Boutique Le Chocolat, TA Milano, Amedei, Choc d H, Jean Charles Rochoux, Maison Chaudun, Arnaud Lahrer, Marie Belle, John Kelly, Du Rhone, Hugo & Victor, deLafee, Aoki, Henri Le Roux, Chapon, Peter Beier, Boissier, Bellanger, Palet D’Or, Guittard, Benoit Nihant, Rococo, Bernachon, Vincent Guerlais, Z Chocolat, Fabrice Gilotte and Roberto Cavalli.
