Osama Heikal, chief executive of United Beverage and Food Company (UBF) and managing partner of Trium and Mustard Seed explains the concept of Mori Sushi, Dubai’s first Japanese-Brazilian sushi restaurant, which opened in May in Downtown Dubai
What is the concept of Mori Sushi?
Mori Sushi is a fusion sushi restaurant conceptualised in Sao Paulo, Brazil, where the original branch still operates. It was then brought to Egypt where it has been thriving for the past 10 years, and the first Dubai outlet opened in May. Mori Sushi takes authentic Japanese sushi recipes and combines them with Brazilian flair.
What differentiates it from other sushi outlets in Dubai?
We aim to offer our guests unique flavour combinations with both our sushi and grill items. Our Robata grill allows us to serve perfectly cooked steaks, while our sushi is explorative in its flavorful expressions. Our menu ranges from said Robata items to a wide range of healthy salads, soups, and appetisers and experimental and innovative sushi.
What is the most popular dish on the menu?
We are proud to have signature dishes, which our guests always return for. One is our spicy lemon roll, consisting of tempura battered minced shrimp and salmon with cream cheese, served with our spicy lemon-mayonnaise dressing. Our foie gras and wagyu beef is another delicious item on the menu, while the toyo roll has grown increasingly popular. The toyo has a base of Mori’s new style rice with coriander, pine nuts, dill, and spring onion. It is rolled in sliced salmon, topped with cream cheese and garnished with raspberry, blueberry, and kiwi.
What has been the biggest challenge of opening this concept?
The first of any concept is challenging. We were eager to begin serving our guests as soon as possible, but we refused to compromise on quality and made sure everything was perfect before we opened.
What are your plans for menu development?
We will soon be expanding our menu with an exciting new concept, which we are keeping under wraps for now. Our head chefs in Egypt and Dubai are constantly exploring different cuisines and therefore you can always expect innovation and creativity from Mori Sushi.