Pickl, the region’s favourite, award-winning burger joint, drops a bombshell announcing its newest innovation of adding customisable toppings to the menu. Customers will now be able to tailor-make their own burgers, completely changing the way fans experience Pickl.
Pickl is renowned for its cult-like following due to the fact that the F&B concept goes above and beyond to celebrate its staff and provide customers with the best possible products. Consumers are always at the forefront of the company’s decisions and innovations. After hearing customers’ feedback and what they would like to see on the menu, Pickl took to the drawing board to discuss a plan to give the crowd what they want; customisation!
Consumers no longer want “a” burger – they want “their” burger, one that can be unique and self-tailored to suit the individuals’ taste. Pickl responds to fan requests with a “Do You” campaign where the company has now, for the first time ever, introduced a menu that allows customers to select toppings.
Pickl founder and CEO, Steve Flawith, comments, “With our new variety of fresh ingredients, we’re keeping the same Pickl quality but inviting guests to ‘Do you’! There are thousands of possible combinations so whether you’re trying Pickl for the first time or a regular looking for something different, you’ll definitely find a burger you’ll love.”
Facilitating this form of self-expression, Pickl’s new menu allows customers to choose from a range of unlimited toppings such as lettuce, onions, tomato slices, and all your favourite pickles including chilli, dill, onion, fried onion. Another amazing addition to the customization menu is that fans can now also choose to “Jeff it up”, enabling the option to make the burger spicy- an absolute gamechanger! Along with the variety of toppings and decision to ‘add a little spice’, customers are also able to choose a maximum of two sauces to add onto their creations. The made-to-order menu is available with any Cheeseburger (AED 32), Bacon Cheeseburger (AED 37), or Impossible Burger (AED 40).
With so many potential burger combinations, Pickl is set to feature some of its customers’ best creations on its menu in the future. Stay tuned to their social media to find out how your burger can make the grade.